The question seems to be asked quite often and the definition seems to vary depending on who it is that you ask. Craft Beer is huge right now, there is no doubt about it, but what is craft beer? What makes it craft? Where can you buy craft beer? What are the best craft beers so hard to find?
The Brewers Association defines American craft brewers as “small, independent and traditional”: “small” is defined as an “annual production of 6 million barrels of beer or less”; “independent” is defined as at least 75% owned or controlled by a craft brewer; and “traditional” is defined as brewing in which at least 50% of the beer’s volume consists of “traditional or innovative” ingredients.This definition includes older microbreweries, which traditionally produce small quantities of beer, as well as other breweries of various sizes and specialties.
So, what makes it craft?
Similar to the brewers association, we see it as craft by looking at those who make it, how they make it, and the ingredients they use. Craft beer is an art form. Something that takes dedication, devotion, the best ingredients, and the true passion behind what it is you are doing. When you have a combination of all of the previously mentioned things, that is what makes it craft.
Where can you buy it? Craft beer seems to be hard to find, with limited distribution, and a lot of distribution channels being owned by big beer. As it is getting harder and harder for craft breweries to survive, the craft movement seems to be pushing back. Shit, I mean, I know a ton of people who will only buy their beer straight from the source. No retailer, no nonsense, just from the brewery who makes it. It is important we speak with our dollars and give them to those who work their asses off to bring us their amazing craft.
The Beer Connect does just that! We are giving craft breweries all they need to bring you the beer you love, from their brewery, to your door.
Are you a Craft Brewery? Have more questions for us? Give us a call (619) 399-7607 or shoot us an email: firstname.lastname@example.org